How to Design & Execute an Experiment on Any Idea
Have lots of ideas for prototyping but not sure where to start? Want step-by-step guidance on how to design and execute experiments? Or guidance on how to teach and coach others to design and execute experiments? Join our interactive workshop to learn how our team of expert design thinkers (including Jeanne Liedtka at UVA Darden and David Kester, the former Head of the UK Design Council) have synthesized lessons learned after decades of experience and working with hundreds of clients into a comprehensive experimentation process. Whether you teach design thinking at a university, practice design thinking in your day job, or like to apply design thinking to your life outside work, our five-step experimentation process will be helpful as you plan, implement, and reflect. Our five steps include: 1) framing testable ideas, 2) establishing metrics, 3) selecting a test, 4) building the prototype, and 5) executing, analyzing & iterating. We will offer tools and resources for you to use beyond the workshop and look forward to hearing your questions and feedback as our thinking in this space continues to evolve.
Natalie has 20 years of experience leading teams in designing & launching new products, programs and strategies across the private, public & not-for-profit sectors. At Peer Insight, she served as CEO & led partnerships that contributed to dozens of new business ventures with clients like Nike, Kimberly-Clark, AARP, Canon, the Good Samaritan Society and ArcBest, several of which have become multi-million-dollar revenue streams. Three months ago, she joined Opportunity@Work, where she is testing & launching new products to help re-wire the labor market for the 71M workers in America who are STARs* (Skilled Through Alternative Routes, instead of a four-year degree). She began her career at PricewaterhouseCoopers and IBM, where she supported clients such as Allstate, the World Bank, and the U.S. Agency for International Development (USAID) Afghanistan program in technology & strategy initiatives. She holds an MBA from University of Virginia’s Darden School of Business and a BA in Psychology from The College of William & Mary.