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An event for Business Undergrads who want to contribute to societal good and learn design thinking

The Royal Roads Design Thinking Challenge provides teams of undergraduate business students the opportunity to contribute to an issue of societal concern. Students work with civic leaders to address a real-world design challenge.  

The RRDTC believes the best solutions emerge through working to deeply understand all those who are impacted by a situation, collaborating with others, tapping into our creativity, and learning through prototyping. It is an event for business students who want to move beyond “business as usual” and impact positive change. 

Solving society’s tough challenges requires working collaboratively, sharing knowledge, and building on the ideas of others. The Insight Award recognizes the wisdom and generosity of the team that has distinguished itself through advancing the insight of all RRDTC participants, beyond just members of their own team. 


  • Gain mastery in design thinking; advance your innovation acumen 
  • Work with a live client to contribute to a project that will benefit society.  
  • Be mentored by judges who are industry professionals. Here are last years judges. 
  • $10, 000 in prizes

Note: All prizes are in Canadian funds and will be mailed to the winning schools and not to each participant. It is at the discretion of the receiving institution to distribute. 


January 9, 2023


VIRTUAL – 5:00pm – 6:00pm PST

This webinar, we’ll provide an overview of the challenge process including the sequence of events for the online and face to face elements, timelines for deliverables, and the assessment framework for each deliverable.

January 16, 2023

Round 1 – Challenge Launch

VIRTUAL – 5:00pm – 6:00pm PST

The first round of the challenge takes place asynchronously. You will be required to submit a video that informs your team’s response to the challenge. The videos are reviewed by judges and feedback is given to each participating team. 

February 15 – 18, 2023

Round 2 & 3

VIRTUAL – daily from 7:30am – 3:30pm PST

In the second round, you will iterate your work based on the judges’ feedback and engage in a new challenge involving a real organization. During this round, two keynote speakers will present on topics linked to design thinking and its implementation in the real world. Stay tuned for more information about keynote speakers and webinars.   


  • One team coach  (free)
  • One assistance coach (free + optional) 
  • Minimum three students, up to five students maximum 
  • Early Registration Fee $300/per student from September 14, 2022 – October 31, 2022
  • Registration Fee $350/per student from November 1, 2022 – December 1, 2022